Imagine a company that, by adapting its internal system with digital accessibility, ensured that people with disabilities could navigate autonomously and also increased the productivity of the entire team by simplifying flows and reducing errors. The initial investment, which seemed like compliance with legislation, turned into reducing costs, strengthening reputation and attracting new talent.
This example, which can be applied to many organizations, shows a central point: accessibility is a business sustainability asset. And September, the month of awareness of the inclusion of People with Disabilities, reinforces the importance of considering the issue as part of the inclusive culture management.
With COP30 in Brazil by November 2025, the world's attention will be focused on the climate and ESG agenda. And it is precisely this context that reinforces accessibility and inclusion as pillars of sustainable businesswith a measurable impact on risk management and long-term results.
Accessibility within the ESG agenda
A study on The Panorama of Digital Accessibility in Brazilconducted by Hand Talk in partnership with the Web For All Movement, revealed a pattern: the companies that invest the most in accessibility are generally large organizations (with more than 1,000 employees), linked to the education sector, with structured DEI committees and a focus on the Social pillar within the ESG agenda.
This clipping is revealing. It shows that, in practice, those who bet on accessibility see value beyond legal compliance. These are companies that have already understood that it is a strategic business assetESG: broadens the talent base, strengthens innovation, improves reputation and positions the organization consistently in the face of global ESG requirements.
At the same time, the scenario also brings a challenge: how to demonstrate the value of accessibility for sustainable businesses, even for different company sizes?
As Marina Grossi, president of CEBDS (Brazilian Business Council for Sustainable Development), emphasizes:
"Inclusion is one of the most underestimated pillars when we talk about sustainability. Without accessibility, there is no innovation, no diversity of perspectives and therefore no resilient businesses."
In other words, accessibility is also about competitiveness and business sustainability. For HR professionals, for example, it means having concrete arguments to show the leadership that inclusive initiatives, from the physical to the digital environment, translate into culture management for inclusionreal engagement and business results.
The role of accessibility in inclusive culture management
When it comes to delivering results concrete DEI in your company, accessibility can be translated into impact indicatorssuch as:
- Reducing turnover: accessible environments reduce voluntary resignations.
- Increased productivityadapted tools improve the efficiency of the whole team.
- Strengthening the employer brand: candidates and customers perceive value in organizations that practice inclusion.
- Prevention of risks legal and reputationalcompliance avoids possible issues in the present and future.
Along these lines, Laura Salles, CEO of PlurieBRhighlights:
"When we treat accessibility as part of inclusive culture management, we are able to show in figures how it strengthens engagement, reduces risks and guarantees business longevity. That's when inclusion stops being talk and becomes an applied strategy."
In other words, investing in accessibility directly links inclusion to culture and business results.
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Practices to advance accessibility and sustainability
Some pillars that can be applied as early as 2025 to turn accessibility into a sustainability asset:
Digital accessibility
Ensure that systems, platforms, internal materials and events are accessible to everyone.
Structuring spaces that make it easier for everyone to move around and promote care for diverse contexts, such as people with reduced mobility.
Corporate education on inclusion
Train leaders and teams to recognize invisible barriers and propose practical solutions on a daily basis.
Monitoring indicators
Measure the impact on engagement, retention and organizational climate. This practice helps connect accessibility with ROI of inclusion.
> Want to go deeper? Read also: How to start DEI planning for 2026: data, targets and strategic deliverables.
Accessibility as a competitive advantage
In practice, accessibility becomes key to corporate sustainability. With COP30 bringing the ESG agenda to the center of business in Brazil, companies that anticipate movements and integrate inclusion into their practices gain in reputation, innovation and financial results.
PlurieBR connects data, metrics and integrated solutions for managing inclusive culture in your company.
Want to talk about how to turn accessibility into a sustainability asset? Talk to the experts at PlurieBR.